Target Joins Walmart, McDonald’s in Phasing Out DEI Policies

Target Modesto, California | Source: commons.wikimedia.org

Target Corporation, one of the largest retail companies in the United States, has announced plans to phase out its diversity, equity, and inclusion (DEI) initiatives. The Minneapolis-based retailer outlined its decision in a memo to employees last Friday, joining other major corporations like Walmart, McDonald’s, and Meta in reducing its focus on DEI-driven goals. This marks a significant shift in Target’s corporate strategy after years of embracing DEI as a cornerstone of its business practices.

The memo, written by Chief Community Impact and Equity Officer Kiera Fernandez, emphasized the importance of adapting to the evolving marketplace. “Many years of data, insights, listening, and learning have been shaping this next chapter in our strategy,” Fernandez explained. She noted that the changes aim to position Target for future growth by remaining in step with the “evolving external landscape.”

Previously, Target had pledged $2 billion to black-owned businesses as part of its REACH initiative, with goals of adding over 500 black-owned brands to its inventory and increasing their visibility through advertising campaigns. However, the company will no longer focus on diversity when selecting suppliers and has opted to discontinue reporting to diversity-focused groups such as the Human Rights Campaign’s Corporate Equality Index.

Target’s decision comes amid ongoing fallout from its controversial Pride-themed merchandise in 2023, which included “tuck-friendly” swimsuits and Pride-themed children’s clothing. These items, prominently displayed in stores, sparked widespread public criticism and boycotts. The backlash led to a significantly smaller Pride collection in 2024, and a Target spokesperson reportedly confirmed that the company would no longer market Pride merchandise to children. Conservative activist Robby Starbuck shared on X (formerly Twitter) that Target’s decision reflected a response to public outcry.

The timing of these changes coincides with newly inaugurated President Donald Trump’s directive to eliminate DEI positions across federal agencies. White House Press Secretary Karoline Leavitt emphasized that the administration aims to restore a merit-based system where individuals are evaluated on their skills rather than their demographic background. “This is another win for Americans of all races, religions, and creeds. Promises made, promises kept,” Leavitt remarked.