In the world of mixed martial arts and sports sponsorships, a significant development has unfolded with the Ultimate Fighting Championship (UFC). Dana White, the UFC President, has been vocal in defending the organization’s multi-year agreement with Anheuser-Busch, estimated to be over $100 million, establishing Bud Light as the UFC’s official beer.
The beer giant Bud Light recently has seen sever declines in sales and profits, which has been attributed to the backlash and conservative boycot from the brand’s conservative base. The controversy stems from Bud Light’s shocking collaboration with transgender influencer, Dylan Mulvaney.
This is embarrassing, Tucker.
Shameless promotion of Bud Light by Dana White.
Dana White was paid $100 Million by Budweiser.https://t.co/wtOnEczT1D
— Citizen Free Press (@CitizenFreePres) December 12, 2023
During an interview with Tucker Carlson, White expressed strong support for Bud Light, aligning it with patriotic values. He urged those who consider themselves patriots to prefer Bud Light, citing the beer company’s alignment with their values more than other beer brands. White emphasized Anheuser-Busch’s commitment to the military and veterans, particularly through their “Folds of Honor” program, which has reportedly contributed significant funds towards scholarships for families of fallen service members.
White also highlighted the economic contributions of Anheuser-Busch, including its support for American agriculture and its role in employing a considerable number of veterans. His advocacy for the company stems from these alignments, as he resonates with the support for military, law enforcement, and American farmers.
This partnership reflects a broader trend in sports sponsorships, where brands align themselves with major sports entities to reach wider audiences. The UFC’s choice of Bud Light, and the ensuing defense by Dana White, underscores the strategic nature of such partnerships.
