Conservative Dad’s Ultra Right Beer is set to hit over $1 million in sales, just two weeks after its launch in mid-April, amid the backlash against Anheuser-Busch’s Bud Light following its partnership with transgender influencer Dylan Mulvaney.
According to a Beer Business Daily report, Bud Light retail sales have plummeted following the calls for a boycott. Tracking data showed that scanner volumes for Bud Light in supermarkets and liquor stores fell by double-digit percentages in the first two weeks of the controversy.
Sales for Bud Light cases have dropped by over 21% for the week ending April 15. Contrarily, Ultra Right CEO Seth Weathers revealed that the company has sold over 20,000 six-packs and gained over 10,000 customers through its website.
We are just getting started. pic.twitter.com/Xf7wad1zYO
— Ultra Right Beer (@ultrarightbeer) April 26, 2023
Weathers also disclosed that the brand generated $70,000 in T-shirt sales.
The Ultra Right Beer is priced at $19.99 per six-pack, and merchandise ranging from a $25 frosted beer glass to a $49.99 hooded sweatshirt can be purchased on the company’s website.
It is marketed as being made with four ingredients, 110 calories and “100% woke free” and is 100% made in America in Georgia. The company urges people to “stop giving money to companies who hate our values.”
The Ultra Right Beer video ad, which had over 46 million views on Twitter, featured Weathers swinging a baseball bat to destroy a tall blue can of Bud Light, condemning the multinational corporation’s alleged liberal agenda. “Until we cause permanent economic harm to a woke corporation who treats us like garbage, they will never stop,” Weathers told FOX Business. Meanwhile, two executives at Bud Light, including the vice president of marketing, have suddenly taken leaves of absence.
