Clothing company The North Face is facing backlash after releasing a new ad featuring a man in drag with a full mustache and mini dress promoting pride and encouraging viewers to “Come Out.” The ad features clothing and apparel targeted towards both adults and children.
Many individuals have taken to social media to voice their disapproval of the ad, calling it inappropriate and offensive. Some have accused the company of promoting harmful gender stereotypes and sexualizing children.
The North Face has not yet responded to the controversy, but the ad has sparked a larger conversation about the role of corporations in advocating for social issues.
The North Face has now gone full transgender with a drag queen commercial. Because nothing says "rugged outdoorsman" like a man in a wig and a rainbow-colored dress. pic.twitter.com/WVp5FQoApH
— Ian Miles Cheong (@stillgray) May 24, 2023